DESIGN BRIEF
VELOCITÀ 01 explores how the visual and functional character of a high-performance luxury vehicle can be translated into wearable footwear architecture.
Inspired by the Lamborghini Urus, the project investigates the intersection of automotive sculpture, athletic footwear construction and premium urban lifestyle design.
Rather than directly reproducing automotive details, the concept extracts the vehicle’s underlying principles—muscular proportions, tensioned surfaces, geometric air-management forms, planted stance and precise technical detailing—and reinterprets them around the anatomy and movement of the foot.
The result is a luxury performance sneaker designed to communicate speed, stability and engineered precision, while remaining credible as an everyday premium product.
INSPIRATION
DNA TRANSLATION: FROM URUS TO VELOCITA 01
IDEATION (From Motion To Form)
DETAIL EXPLORATION
FINAL DESIGN
DESIGN DETAILS
CMF
ON FOOT / HUMAN CONTEXT
PERFORMANTE (Next Generation)
Next generation comfort and responsiveness never seen before in luxury footwear. Coming soon…