A signature basketball concept inspired by explosive movement and aerospace architecture. A continuous external structure connects the forefoot, midfoot and heel to create visual containment and a proposed support path.
DESIGN BRIEF
INSPIRATION
DNA TRANSLATION
SILHOUETTE EXPLORATION
FORM IDEATION
TOOLING EXPLORATION
CONCEPT REFINEMENT
FINAL DESIGN
DESIGN DETAILS
PROPOSED CUSHIONING SYSTEM
MATERIALS
Special Editions
AD CAMPAIGN
