Design Brief
Develop a premium footwear collection inspired by the contrasting environments of the Milano Cortina 2026 Winter Games. The project explores the transition between modern metropolitan life in Milan and the extreme winter landscape of Cortina d’Ampezzo, translating these two worlds into a unified footwear design language.
Rather than creating traditional winter-sport footwear, the objective is to reinterpret the architecture, movement and performance energy surrounding the Games as contemporary lifestyle products.
The collection moves between sneaker, hybrid, and boot typologies, creating a family of products suitable for a design-conscious consumer moving through the city, winter travel, and alpine environments.
Inspiration
Ideation
CMF
Customer Experience
